KKedutrust is an educational trust set up to help alleviate the plight of persons who desire to further their educational but do not have the financial means to do so.
When we were approached by this organization to develop a brand identity for them, we were more than pleased to also be part of such a noble cause as this.
We brought up several possible concepts, sketched and then looked at their suitability to the brand and to the creative brief with which we were to work with.
At the end, this concept proved to be the most worthwhile of them all.
This was a concept chosen due to its strong communication of the heart of compassion with which the organization (ie, KKedutrust) has concerning the well being of people who need financial aid in their academic endeavours.
This is powerfully shown by three graduates all joined and holding hands in a heart, a simple statement to say that KKedutrust has the academic progress and success of students at heart.
Blue Is The Colour
We used shades of the colour blue to communicate a sense of trust and assurance and well as tranquility, which speaks of the peace of mind the organization seeks to bring to those it helps.
We Love What We Do!
For us, it is always a great opportunity to be an essential part of the success stories of all the brands and people we work with. Our ultimate goal is to see our designs and concepts bring life and increase to our clients. The same can surely be said of our work with KKedutrust.
Harps Of David,
“Great Designs, Happy People”