We recently worked on a brand identity design for Kingdom Visioners Inc., an N.G.O. based in Ghana and which seeks to transform the lives of young people in every aspect of society.
The process was a great one, as usual, and we enjoyed working on this. The client had a few specifications: a globe with a crown, and seven stars. It was left to us to work up our creative juices to come up with a logo perfect for the client and one that also communicates effectively.
Our creative process involved a brewing stage, where we just let our thoughts sink into the concept and personality of the logo. after this phase we then moved to sketches, a vital part of our workflow when it comes to logos.
After a number of random sketches, we finally filtered and narrowed our thoughts to these four concepts:
We then presented these to the client, who then decided to opt for their favourite and most preferred: Concept 1
At the end we have a logo which can be used on all any any medium, from t-shirts and other souvenirs, to business cards, letterheads, website banners and even billboards!
The final logo:
In all this was a wonderful experience, and it is always a pleasure to develop ‘Great Designs’, and to see our clients Happy!
Harps Of David,
“Great Designs, Happy People”